Archive for category Nielsen

Southeast Asian Viewers tune in to watch Royal Wedding

Millions of TV viewers from Southeast Asian countries witnessed the Royal Wedding of United Kingdom’s Prince William and Catherine Middleton this April. Global media research firm Nielsen reports that a total of 43.5 million from Thailand, Indonesia, Philippines and Malaysia tuned in to catch a glimpse of the royal wedding on April 29, higher than the UK’s 37 M viewers.

Based on cumulative audience reach figures, TV coverage of the royal wedding garnered 22.7 M viewers from Thailand, 11.2 M from Indonesia, 5.2 M from the Philippines and 4.4 M from Malaysia.

In the Philippines, major TV channels such as GMA, ABS-CBN, TV5 and GMA News TV covered the international media event.

GMA’s primetime news show, 24 Oras topped the rating game on April 29 with 10.8% ratings in National Urban TAM (NUTAM) among individuals in TV homes.  Meanwhile, ABS-CBN’s TV Patrol followed closely and garnered 10.6% ratings. The network also featured news updates that ran thrice during the day.

GMA aired a pre-news “William and Kate – The Royal Wedding” before 24 Oras which had an 8.3% rating.

Other channels such as TV5 and GMA News TV also aired their own coverage.

GNTV Channel 11 had two special news specials for the royal wedding. The channel’s “William and Kate the Royal Wedding” garnered 3.9% of potential TV viewers. The primer entitled “March to the Altar” had a rating of 1.8%.

“The Bride and Her Prince Kasalang Royal,” TV5’s news special, garnered 3.5% ratings. The channel’s earlier special, “When Kate Met William:  A Tale of Two Lives” posted a rating of 2.0% in viewership.

Nielsen Audience Measurement’s NUTAM is the official industry ratings currency used by TV networks, Media Planners and Advertisers.  It is the first and largest TV panel in the Philippines utilizing online peoplemeters with more than 2,000 member homes spread out across the country’s urban areas.


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Filipinas keeping close tabs on RH Bill via TV debates

Women have been keeping close tabs on debates sparked by the Reproductive Health (RH) Bill, also known as House Bill No. 4244 or the Responsible Parenthood, Reproductive Health and Population and Development Act of 2011.

According to media research firm Nielsen, women made up the higher proportion of viewers of RH Bill TV specials produced by GMA News TV and ABS-CBN. Nielsen’s Audience Measurement report, which incorporates data from both its National Urban Television Audience Measurement (NUTAM) and Mega Manila TAM (MegaTAM), gauges the country’s current TV landscape by surveying homes in urban areas nationwide.

The bill, which seeks to improve reproductive health care and education, is opposed by the Catholic Church. It has become a hot button issue in the first quarter of 2011.

Overnight ratings indicate that ABS-CBN’s “Harapan RH Bill: Ipasa o Ibasura?” female audiences made up 55 percent of viewers  in national urban areas and 56 percent of viewers in Mega Manila. The TV special, which aired on May 8, Sunday,  from 1055pm-110am, had about 742,000 average viewers per minute in NUTAM and 405,000 average viewers per minute in MegaTAM.

“Harapan” utilized social networking sites Twitter and Facebook to encourage viewers to weigh in on the issue. Through the show’s Twitter hashtag #Harapan, the show became a global trending topic on the micro blogging site.  Millions of Filipinos also watched the TV special on livestreaming, the cable news channel ANC and VHF Channel 2.

Hosted by Karen Davila and Julius Babao, the “Harapan” featured a panel debate between pro and anti RH Bill personalities. Rep. Roilo Golez, Fr. Melvin Castro of the Catholic Bishops Conference of the Philippines (CBCP) and former Laguna Gov. Joey Lina represented the “Anti-RH” camp while Carlos Celdran, Rep. Janette Garin and Rep. Edcel Lagman represented the “Pro-RH” camp.

In terms of socio-economic profiling, the DE segment made up 71 percent of total audiences for “Harapan” in NUTAM and 72 percent in MegaTAM while viewers from the ABC1 segment made up eight percent of total audiences in NUTAM and 13 percent in Mega Manila.

The country’s foremost all-news free TV channel, GMA News TV (channel 11), also staged its own RH Bill TV Special. GMA News TV’s “RH Bill: The Grand Debate”, which aired on May 22 from 8:45 PM to 11:10 PM, had about 353,000 average viewers per minute in NUTAM and 272,000 average viewers per minute in Mega Manila. In national urban areas, 54 percent of the viewers were female. On the other hand, female viewership in Mega Manila was slightly lower at 52.

Anchored by seasoned broadcast  journalist Mel Tiangco, the debate gathered “Pro-RH” and “Anti-RH” representatives from religious groups, the women’s sector as well as the government. It featured three topics: RH Bill as pro-choice, RH Bill as pro-poor and the RH Bill as being pro-women.

Catholic Bishop Teodoro Bacani, Rep. Ma. Milagros Magsaysay and UP professor Prof. Aliza Racelis were among those in the “Anti-RH” side. Bishop Efraim Tendero of the Philippine Council of Evangelical Churches (PCEC), Pia Magalona and Rep. Janette Garin spoke for the “Pro-RH” group.A panel of reactors composed of RH Bill activist Carlos Celdran, Deane Campo-Cruz, UP Prof. Dr. Sylvia Claudio, University of Asia and the Pacific College of Arts and Science Dean Antonio Torralba, former Akbayan Rep. Risa Hontiveros-Baraquel and Caloocan Bishop Deogracias Iñiguez Jr. were also present for comments.

Aside from watching the debate on channel 11, Filipinos also used the hashtags #proRH and #antiRH to participate in the debate via Twitter. Other avenues online included following the program on and Facebook.

In both the national urban and Mega Manila areas, majority of the “Grand Debate” viewers came from the DE segment with 76 percent in national urban and 71 percent of viewers in Mega Manila respectively. Only six percent of viewers in national urban areas came from the ABC1 segment. Mega Manila viewership in the ABC1 segment fared a little higher with seven percent. The C2 segment made up 18 percent of audiences in national urban areas and 22 percent in Mega Manila.###


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Number of Cyber Pinoys Increasing – Nielsen

The Philippines is fast logging in time on cyberspace.
According to media measurement agency Nielsen, Internet connection at home has grown by from 7% in 2008 to 13% in 2010.

Not only are more Filipinos spending time online, more are surfing the Internet on their own PCs and laptops.

In its latest Audience Measurement report, Nielsen states that computer ownership in urban areas across the Philippines grew from 14 percent in 2008 to 21 percent in 2010.  More than 75% of computers owned were desktops while almost 25% of homes owned laptops.

Of the major island groups, Luzon leads with 25 percent of urban homes owning a computer.  Computer ownership inVisayas followed at 8%, Mindanao with 6%.

Internet access at home is also on the upswing with more than 60 percent of computer-owning homes getting a broadband or DSL connection.
Differing Browsing Habits for Young and Not So Young

While online activities, such as using search engines and online portals, chatting and sending emails, have remained at the top of Filipinos’ browsing habits, social networking is also becoming part of everyday Internet use.

However, social networking preferences of Filipinos vary among age groups.

A marked difference, in terms of who they interacted with via their social network accounts, was observed between “tweens” or those aged 15 to 19 years old and users aged fifty and above.

More tweens connected with virtual friends and acquaintances using sites like Facebook, Twitter and Friendster while older users preferred to connect with family members and co-workers.

Young people are also bolstering mobile video use. In “How People Watch – A Global Nielsen Consumer Report,” 27, 000 online consumers in fifty-five countries were asked how they watch videos.

According to the report, seventy percent of global online consumers watch videos over the Internet with 11 percent using mobile video. The growth of mobile video use was highest among Asia Pacific consumers in their late twenties.

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